UGC Style Content

One of the primary ways you can align your brand with your audience, in a way that promotes authenticity and trust, is to create the kind of content they want to consume. The UGC content style, seen on platforms like Instagram Reels, TikTok or Snap, is designed to feel native to the platform and enhances engagement significantly, whilst being highly scalable to due the cost relative to other content mediums.

UGC, given that it’s *often* created by a younger generation with a device that almost all of us have in our pocket, can easily be mistaken for being “easy”. But it’s actually quite the opposite. Psychology of attention, expert scripting, pacing, and editing, and other techniques to maintain the engagement of audiences are all folded together to create pieces that generate views into the millions.